Ergonomic Selling*
(513) 531-6382
(800) 531-6382

The Modern Buyer-Focused
 Selling Method
Ergonomic Selling™ is a unique business-to-business selling method that focuses on how the buyer purchases, not on how the seller should sell. The Ergonomic Selling method guides the seller in helping the buyer to complete a more natural, individualized purchase process that is comfortable for the buyer (thus ergonomic) and results in a higher close rate, increased win rate, and shorter sales cycle, particularly in competitive sales situations and when selling complex or expensive, hard-to-sell products & services.

Ergonomic Selling is a completely different approach to selling which focuses on closing, or what is required to close the deal from the buyer's perspective, typically perceived by sellers as the most challenging, difficult, and unpredictable task of selling. By concentrating on the end of the process from the beginning, the seller remains on track, avoids unnecessary and time-wasting efforts, while building a close, trusted-advisor relationship with the buyer and expediting & ensuring the sale.

The Ergonomic Selling method is based on more than 15 years of sales research and actual BtoB selling experience which revealed that by facilitating and satisfying four key buying concerns, the buyer is significantly more inclined to purchase the seller's product or service. Furthermore, the need for test or trial closes is eliminated since the seller remains aligned with the buyer throughout the buying process. The four key buying concerns addressed by Ergonomic Selling include: Meeting the buyer's expectations (E), The buyer feeling he/she has ownership for the solution (O), Choosing your product or service because the buyer perceives it as the best (C), And the buyer following his/her own logical buying process (P).

Learning and applying the Ergonomic Selling™ method is easily accomplished through our skill-building workshops and individualized coaching.

Ergonomic Selling Workshops & Coaching Services:

  • 1-Day Condensed Ergonomic Selling - Workshop
  • 2-Day Ergonomic Selling Workshop (Includes interactive skills-based exercises)
  • 1-Day Compressed Phone-Based Sales Prospecting for Ergonomic Selling - Workshop
  • 2-Day Comprehensive Phone-Based Sales Prospecting for Ergonomic Selling - Workshop (Includes interactive skills-based exercises)
  • Personalized Coaching to Improve the Ergonomic Selling Method's Adoption, Execution, and Customization

Some of the Advantages of Ergonomic Selling:

  • Greater sales from an increased close rates
  • Quicker sales from reduced sales cycle times
  • Bigger deals and less time selling from better alignment between the seller and buyer
  • More wins from successfully reshaping the buyer's needs & expectations (recasting) in competitive selling situations
  • Happier and more satisfied customers (resulting in more referrals and repeat business) from buyers not feeling "sold"
  • Lower cost of selling from less wasted effort and more frequent sales

For more information on the Ergonomic Selling method or about our workshops and coaching services, please call (800) 531-6382 or email us at info@ergonomicselling.com.

Ergonomic Selling  |  800 Compton Road, Bldg. 13  |  Cincinnati, OH 45231
(513) 531-6382  |  (800) 513-6382

*Ergonomic Selling is a trademark of Meta Marketing, Inc.

 
"I've never seen a more effective way to sell and close... Focusing on helping the buyer buy makes complete sense and is completely missed by most of the selling processes in use today"
Mark Faust
President, Echelon Management
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